Case 2 - Repositioning of business association
- Project developed between 2008 and 2009
- Advising the Board of pharmaceutical business association: repositioning face to the new challenges to the industry
- Evaluation of market trends and matrix of risks, as well as public policies and regulatory trends
- Analysis and evolution of the Brazilian insertion in the global market of the industry (FDI and foreign trade)
- Interviews were carried out with main players from industry, government and society
- Benchmark with other associations
- Validation workshops carried out with the Board
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